Why is ‘irreplaceable’ Rashmika Mandanna being criticised for her daringly different ad-film ?

Where as a charming shapely Yoga-instructor she is shown gazing ( or is it ogling) at the waist-band of the Macho-Sporto brand-band of the brief undergarment worn by debonair star-actor Vicky Kaushal during and after a yoga-class session - Chaitanya Padukone

Speaking about the same ad-campaign in an earlier media-statement Rajdeepak Das, CEO & COO – South Asia, Leo Burnett had said, “Through our innovative campaign ‘Yeh toh bada toing hai 2.0’ – we wanted to address and break regressive old fashioned gender stereotypes.

Typically innerwear brands portray conventional male dominant imagery, but our films depict a role reversal where we normalize and make the woman in control.

This is probably the first time where a men’s wear brand is showing a woman taking the lead.

The commercial is light-hearted and have the brands signature capsule in tongue-in-cheek humour with Vicky and Rashmika playing their onscreen roles perfectly,” justified Das as if in advance anticipation of the internet-zone troll-storm.

Meanwhile the 25-year old Kannada-speaking ravishing Rashmika also popular for her expressive eyes and striking enchanting eye-brows will soon have two Hindi movies released There is ‘Mission Majnu’ a slick (a RAW agent) spy-thriller directed by Shantanu Bagchi where she is paired opposite the tall, handsome Sidharth Malhotra whose last war-centric realistic movie release Shershaah was a mega-hit.

The other landmark movie is ‘Goodbye’ where Amitabh Bachchan is her co-star. Sparklingly spunky Rashmika birthday turned super-memorable this time.

That’s because the unassuming Big B (wearing a corona-mask) participated in her birthday celebrations on the movie-sets way back in April.

Incidentally, ‘Goodbye’ movie is being directed by Vikas Bahl ( of ‘Queen’ and ‘Super 30’ movies fame) Previously Rashmika had shared that she is “truly grateful” to be working with Amitabh Bachchan so early in her career and looking forward to the experience.

“I’m truly grateful to be working with Mr Bachchan-Sir, and never did I think that I’d be sharing the screen space with Sir so early on in my career.

I have many fond memories and I really got to learn a lot from the Superstar" enthused the actress, adding that she was, "nervously excited to start working with Mr Bachchan-Sir on the sets of Goodbye.

This is an opportunity I wouldn’t miss for the world and I made the most out of it,” an ecstatic Rashmika had expressed.

Curiously enough, stunning Southside regional darling-of-the masses (Pogaru, Geetha Govindam, Chalo and Chamak fame) Rashmika has this striking tattoo ‘Irreplaceable’ inked on her right hand.

Lest some detractors may surmise that she has a pompous attitude she clarifies, "I am irreplaceable, you are irreplaceable.

All of us are ‘unique’ in our own ways and no one in your life can ‘replace’ you with another person - is what the meaning of this tattoo is. And this was done during my college-phase,” she explains with a smile.