Zee Keralam Hosts A Grand Event Vismayaraavu, As A Lead Up To Its Launch

Zee Keralam, the newly announced Malayalam General Entertainment channel by Zee Entertainment Enterprises Limited (ZEEL) held a grand event, Vismayaraavu as a pre-cursor to the channel launch, at the Adlux Convention Centre, Kochi on Saturday. Vismayaraavu is a tribute to the people of Kerala, celebrating the spirit of every true Malayali, thereby marking the beginning of Zee Keralam. The event witnessed several dignitaries including the Guest of Honour, Shri. Justice (Retd.) P. Sathasivam, Honourable Governor of Kerala, Shri. A.K Balan, Honourable Minister for Cultural Affairs and Dr. M.K. Muneer MLA, Deputy Opposition Leader etc. Top celebrities from Mollywood, Bollywood, Kollywood and Tollywood including Mammootty, Jayaram, Madhuri Dixit, Karthi and Rana Dagubatti amplified the entertainment quotient with their performances while introducing some of Zee Keralam’s tentpole fiction and non-fiction shows. Leading celebrities from the Malayalam Entertainment Industry walked the red carpet and extended their support towards Zee Keralam, which is set to storm the Malayalam Television Industry. Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited said, “With ZEEL’s entry into Kerala with Zee Keralam, we are extremely thrilled to be consolidating our presence across South India with a total of five channels dedicated to the region. Our presence has been built on the strong foundation of quality content offerings based on strong consumer insights that cater to the distinct entertainment needs of the audiences.”

Closer to home, the event also witnessed the magnificent talent of the Mollywood including Mammootty, Priyamani, Jayaram, Jude Antony, Manju Warrier, KPAC Lalita and Jai Kumar Nair. Deepti Pillay Sivan, Business Head, Zee Keralam said, “Zee Keralam is set to go on-air by the end of November 2018 with over 52 hours of original content with a line-up that includes seven fiction shows, three non-fiction shows and one morning show. Furthermore, with an extensive movie library, the channel is set to transform the way entertainment is defined in the Malayalam Television industry. Fiction shows like Adutha Bellodu Koodi, Kuttikurumban, Chembarathi, Swathi Nakshatram Chothi and Alliyambal and non-fiction shows like Dance Kerala Dance, Super Bumper, Tamasha Bazaar and Good Morning Keralam to name a few, will present the perfect blend of entertainment and value driven content. In other words, Zee Keralam and its characters will reflect the Malayali pride and give its viewers the opportunity to find their innate strengths and shape their own destiny and weave wonders in life.”

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Tags: Bollywood, Bollywood News, Bollywood Updates, Television, Telly News, Madhuri Dixit, Rana Daggubati, Karthi