Zee Launches New Movie Channel exclusively For Masala Bollywood Movies
Zee Entertainment Enterprises Limited (ZEEL) is going to launch a new movie channel soon. This new entertainment channel, Zee Bollywood, is being launched by keeping the fans of spicey Bollywood films in mind, who like to watch movies full of larger than life and expression. Officials of Zee Entertainment Enterprises Limited (ZEEL) told that Zee Bollywood is being launched on August 31, which will fulfill the needs of such channels.
ZEEL’s Chief Marketing Officer Pratyush Agrawal said in a statement that in particular the Hindi film section, the viewer’s mind searches for a variety of films, while his heart is eager for masala Bollywood. Therefore, we have come with the idea of Zee Bollywood… which will show different types of realistic films and dubbed films.
The main films to be shown on this channel include the Chennai Express, Jab We Met, Phir Heraferi, Housefull, Welcome, Agneepath, Josh, Lagaan, Jaadui and Raja Hindustani. According to officials, this platform is devoted to the Bollywood movies which excite the common man. Ruchir Tiwari, business head of the Hindi Movie Cluster, told that the channel will display such films, which will mix a lot of Unsophisticated emotions, full of drama, powerful action and gorgeous, glamorous music on the glamorous scale.
Tiwari said, “However, in recent times, the focus of the new age is on realistic films and such films are becoming lesser. In such a scenario, the viewers of Hindi films are bold for this style of films, this channel will fulfill this need.
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