Zee To Come Up With Four More Regional Channels

Jyothi Venkatesh

Zee is expanding its regional footprint further by launching four new regional channels. According to brandequity.com, the network officials have unveiled four new channels –Zee Punjabi and three movie channels -- Zee Biskope in Bhojpuri, Zee Thirai in Tamil and Zee Pichchar in Kannada. Talking about the upcoming Punjabi GEC, Amit Shah, Cluster Head - West, North and Premium Channels, says it will be celebrate Punjab. "It is for every Punjabi. There is enough and more material for each and every household. We have original fiction shows on different concepts like the army, partition is a big aspect, like Heer-Ranjha, NRI is a big concept in Punjab. Music is big part. The channel will also showcase world premiers as well as library films. We have a dedicated music time band. We also have movies that would be aired... We have nonfiction shows like 'Sa Re Ga Ma Pa Punjabi' which is our iconic property. It's like a good feast where everyone will find something and enjoy," signs off Shah.

The Tamil movie channel will have 52 premiers in 52 weeks with break less movies in the afternoon slot. The Bhojpuri and Kannada channels too promise over 300+ entertaining films. Says Prathyusha Agarwal, Chief Marketing officer, ZEEL,"For each audience, it's different. So for the Punjabi channel it is the entire Punjab state population currently they don't have a Punjabi GEC offering. But for Biskope, (Bhojpuri channel) I think 13 million people in the metropolitan and mini metros watch Bhojpuri movies (outside of Bihar). But I think with Biskope we have we sense that it will be larger and it might have a national play. So those are the target audience we are going behind”.

For more Bollywood updates, follow Bollyy!

Tags: Bollywood, Bollywood News, Bollywood Updates, Television, Telly News, Zee