Zee To Discontinue Channels Z Living & Living Rootz From December 28 This Year

Jyothi Venkatesh

ZEEL is shutting down two channels Z Living and Living Rootz with effect from 28 December. The broadcaster has issued a public notice stating that the transmission of the two channels will be discontinued. “Notice is hereby given to viewers/distributors of the channel(s) “Z Living” and “Living Rootz” and all concerned that the transmission and distribution of the aforementioned channels will be discontinued from 28th December 2018,” ZEEL has stated in the public notice.

It is pertinent to note that the two channels are shutting down just one before the new MRP regime for the TV broadcasting sector kicks in. The two channels are part of ZEEL subsidiary Living Entertainment Enterprises Ltd (LEEL). Living Entertainment’s flagship channel is Living Foodz. It has also received licence to launch Living Travelz. In its new reference interconnect offer (RIO), ZEEL has disclosed the pricing of two new channels under the Living brand. These are Living Travelz and Living Zen.

Z Living is Essel Group’s international health and lifestyle channel which was first launched in the US. The channel was subsequently rolled out in other parts of the world including India. Z Living linear channel is also being discontinued globally from 31 January 2019. The brand will fully transition to being a digital platform. Living Rootz was being positioned as a channel that will showcase the rich cultural heritage of the Indian civilization.

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Tags: Bollywood, Bollywood News, Bollywood Updates, Television, Telly News, Living Rootz