After Amitabh Bachchan, Anil Kapoor, and Jackie Shroff, other stars are also preparing to go to the High Court.

Jackie Shroff has filed a petition in the Delhi High Court regarding the misuse of his nickname 'Bhidu' and his popular name 'Jaggu'/'Jaggu Dada' etc. and his photos. Actually, after the news of photo cloning and deepfake pictures (nudity) and statements (political and social) of stars, the new news of Bollywood is that Jackie Shroff has filed a petition in the Delhi High Court that people should know about his personality, name (Jackie, Jaggu, Bhidu), Photos etc. are being used arbitrarily. They are 'insulted' through wallpapers, cartoons, advertisements, GIFs and AI technology. These days, a new fear has become in Bollywood. Rashmika Mandanna's deepfake picture and Aamir Khan's deepfake election statement have scared everyone that they might get into trouble tomorrow, simple people like Jackie Shroff. Man's fear is an attempt to avoid this possibility.

High Court Secures Anil Kapoor's 'Jhakaas' Personality Rights

Before Jackie Shroff, Anil Kapoor had also filed a similar petition in the High Court in September 2023. Anil Kapoor's nickname 'Jhakaas' has been being used arbitrarily without his permission. Many duplicates of Anil Kapoor have been seen in his style on stage and in advertisements. Seem to be mimicking. Delhi High Court has passed an interim order on Anil Kapoor's petition for the protection of 'Personality Rights'. What stopped everything, of course, that's the question is? Because many people don't even know about it.

Amitabh Bachchan Wins High Court Order to Protect His Persona

Amitabh Bachchan has also received a similar injunction from the High Court in 2022. Amitabh had requested to stop the misuse of his name Big B, his style, dialogue delivery, and pictures. He was irritated by the use of his voice, name, etc. on many apps, lotteries, t-shirts, stage, etc. His style of chewing paan from the film 'Don', speaking in a deep voice from 'Agneepath', and his spoken sentences in KBC Sentences like 'computer Ji' and 'Lock Kiya Jaye' have been used. Amitabh Bachchan was the first person to raise the issue of personality autonomy. He has also spoken on Rashmika Mandanna's deepfake.

Stars Fight Cloning and Duplication: Legal Steps to Protect Personas

It is an old thing to have duplicates of stars. I.S. Johar made the entire film by finding duplicates of stars like Rajesh Khanna and Shashi Kapoor. Mehmood's duplicate Junior Mehmood had worked with him in the film. Today there are duplicates of all the stars who run their household by acting on stage. Till now it was fine, but in the computerized era of changing technology, the cloning of stars is a big danger. Making sequel films is a business but copying is not a business, it is theft. Jackie Shroff and before him, Anil Kapoor and Amitabh Bachchan approaching the Delhi High Court to get an interim injunction to protect their personality is a necessary step. There is news that many stars are going to go to court regarding the misuse of their photographs along with their expressions, mannerisms, catchphrases, and catchphrases.

-Sharad Rai

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