Balaji Telefilms Unveils Family-Friendly OTT Platform ‘Kutingg’ with Grand Star-Studded Launch

Balaji Telefilms, led by Ekta Kapoor, has officially launched its new digital entertainment platform ‘Kutingg’ on 19 January 2026, keeping India’s mobile-first audience in mind. This platform has been specially designed to offer family-friendly content rooted in everyday life, which can be enjoyed together by viewers of all age groups.

One of the key highlights of Kutingg is its vertical video format, making content consumption on mobile phones easier, smoother, and more engaging. The platform offers a balanced mix of long-form fiction shows, binge-worthy originals, vertical short-form series, and entertaining non-fiction content, catering to the changing viewing habits of digital audiences.

Stars Grace the Launch Event

The launch event witnessed the presence of senior executives from Balaji Telefilms, including Group CRO Nitin Barman and Head of Content Meghna Joshi. Along with them, several popular television stars attended the event, such as Iqbal Khan, Sharad Malhotra, Abigail Pandey, Shehzad Shaikh, Urvashi Dholakia, Chahat Pandey, and Aishwarya Sakhuja, among others.

Shows to Stream on Kutingg

Kutingg will feature its original show ‘Missing Priya’, along with several new fiction and non-fiction programs across different genres. The weekly programming lineup includes ‘Saas Bahu Aur Swaad’ (family drama) airing from Monday to Thursday, ‘Jaanleva Ishq’ (vertical series) every Saturday, ‘Romeo Ke Dil Mein Juliet’ (vertical series) every Saturday, and ‘Honestly, Why Not?’ (non-fiction) every Sunday.

In addition, the platform has announced several upcoming original shows, including ‘Mujhe Tu Chahiye’ starring Iqbal Khan and Mansi Scott (Mansi Scott), ‘ACP Vikrant’ featuring Sharad Malhotra and Vinay Anand, ‘Jaffna Hills’ with Aishwarya Sakhuja and Siddharth Bhardwaj, and ‘Ghar Tera Mera’ starring Karishma Sawant and Shehzad Shaikh.

What Balaji Telefilms’ Leaders Said

Speaking on the occasion, Group CEO & CFO Sanjay Dwivedi said, “Kutingg is a clear and powerful step in our digital journey. It is based on a simple belief—today’s audience wants familiar, easy-to-consume content that is consistently available. Through this original content slate, we are strengthening our commitment to disciplined content strategy, new formats, and sustainable platform growth. Our aim is to build Kutingg as a trusted, family-viewing entertainment destination.”

Chief Revenue Officer Nitin Barman added that Kutingg’s original content slate has been created by closely understanding real viewing habits such as short bursts, daily engagement, and appointment viewing. This approach opens strong opportunities for brands and partners to connect meaningfully with active audiences across multiple formats.

Head of Content Meghna Joshi shared that with Kutingg, the goal was to create content that easily fits into everyday life—stories that are relatable, engaging, and effortless to watch. The slate is a strong mix of family drama, binge-worthy originals, vertical formats, and non-fiction, curated especially for mobile-first audiences.

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Artists Share Their Excitement

During the event, all the artists expressed their excitement and positive energy toward their respective shows. They shared that being part of a new, family-oriented digital platform like Kutingg is a matter of pride for them. The actors also conveyed their eagerness to see audience reactions to their characters and storylines, expressing confidence that the content would resonate with viewers across demographics.

The artists thanked Balaji Telefilms and the entire creative team for launching such a platform and for giving them the opportunity to explore fresh formats and narratives. They praised the makers’ clear vision and dedication, stating that Kutingg will not only entertain but also build a strong emotional connection with its audience.

With its fresh concept and family-friendly approach, Kutingg appears to be making a strong entry into the digital entertainment space. It will be interesting to see how quickly the platform captures the hearts of viewers in the days to come.