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IMPPA condemns US sanctions on Foreign Films, calls for immediate Government intervention

The Indian Motion Picture Producers’ Association (IMPPA) strongly condemns the recent announcement by the United States Government to impose a 100% tariff on all foreign-made films entering the U.S. market.

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By Bollyy
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IMPPA condemns US sanctions on Foreign Films
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The Indian Motion Picture Producers’ Association (IMPPA) strongly condemns the recent announcement by the United States Government to impose a 100% tariff on all foreign-made films entering the U.S. market.
This move, reportedly undertaken under the pretext of national security and to boost local film production, directly threatens the long-standing cultural and business ties between the Indian and American film industries.

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At a time when the global film industry, including Indian cinema, is still grappling with the aftereffects of the COVID-19 pandemic and adapting to evolving audience preferences, such a decision is extremely harmful. These sanctions will not only deal a serious blow to Indian producers and distributors but will also disrupt the business of cinema chains in the United States, many of which rely heavily on Indian films to attract diverse audiences and maintain profitability. In 2024, Indian films generated close to USD 1.7 billion, contributing nearly 11.8% to the total U.S. box office collections, driven largely by strong viewership from the Indian diaspora and international cinema enthusiasts. Imposing such heavy tariffs risks triggering countermeasures, leading to a damaging cycle that will hurt businesses on both sides. This move is not just short-sighted, it is self-defeating — akin to shooting oneself in the foot.
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IMPPA views this action as a serious threat to the interests of the Indian film industry and is committed to protesting it at the highest levels. We are in the process of writing to the Hon’ble Prime Minister of India, seeking immediate diplomatic intervention to urge the U.S. Government to reconsider and withdraw these unjust sanctions.
IMPPA stands in solidarity with all stakeholders in the Indian film industry and remains committed in its mission to protect the rights and livelihoods of our producers and distributors.
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