ITA Awards are truly transparent--which is why I have never won them.....'," assures guest Bollywood actress Mahima Chaudhary at ITA 25th Anniversary star-studded media event hosted by power-couple Anu and Shashi Ranjan sr journalist Chaitanya Padukone

Amidst thundering applause the visionary power-couple Anu Ranjan and Shashi Ranjan  announced the brief highlight details of their upcoming spectacular 25th year ( 'Silver Jubilee" ) glorious  ITA Indian Television Academy Awards to be held on Wednesday Dec 17th at Jio World Convention Centre--BKC  at a news-media press-conference. The curtain-raiser pre-Awards evening event at Enigma-Juhu JW Marriott was attended by Bollywood star actress-model Mahima Chaudhry and popular TV stars anchors and celebs Maniesh Paul, Rohit Roy, Shubhangi Atre, ( of 'Bhabhiji Ghar Par Hai' fame), stand-up ace comedian Kiku Sharda, anchor-actress Dhwani Pawar, producer Asit Kumarr Modi, ( of Taarak Mehta Ka Ooltah Chashmah' fame )  Jaswir Kaur,( of 'Anupamaa ' fame), Mahir Pandhi, Radio Nasha RJ Alokita Sinha  and many more.

The milestone glamorous gathering highlighted ITA’s legacy, its impact on Indian entertainment, and the exciting vision ahead which includes a proposed separate OTT Awards event from next year.

Dynamic Anu Ranjan, President of The ITA, shared*, _“Completing 25 years is a proud moment. The Academy’s journey continues to be enriched by the support of the entire industry"_

Vibrant visionary Shashi Ranjan, Convenor, The ITA, said* _“The ITA  since its daring inception ( 25 years ago) is not just a glittering Awards ceremony ! Its an impactful platform of opportunity, recognition and coveted awards which will always celebrate outstanding talent, amazing content, innovation, and integrity within our entertainment community. The Awards are secretly and impartially decided by an esteemed Jury Panel comprising senior experienced, expert members of Bollywood and TV industry. The selection process is impartial, fully transparent and no one can push, pull or try to influence the ITA Jury Panel. Initially the TV industry stars had its phenomenal popularity which was confined most to the screen-characters and not to the real off-screen identity of the TV Stars.. With the evolution of ITA  Awards, the TV stars earned personal fame and recognition while also being honoured with prestigious  ITA Awards, Over the past 25 years dozens of new promising anchoring and acting talents like Maniesh Paul, Shubhangi Atre\ and many more won their initial fame on the ITA Platform," explains Shashi Ranjan whose  show this time will also pay tributes to the  acting legacy of TV artistes who are 'no more',  including versatile super-actor 'late' Satish Shah.   

_“The ITA Awards mirrors the steady growth of Indian Television engaging content and and Star Plus is pleased to collaborate with a credible platform that honors the best TV talents in our industry. The ITA Awards 25th Anniversary Awards event show would be telecast on our Star Plus Channel on Dec 31st 2024 in the evening. It will be a unique Special New Year Gift of Super-Entertainment for millions of our viewers," said Sumanta Bose, Head of Cluster, Entertainment (Hindi-Star Plus, Star Bharat, Star Utsav, Bengali, Marathi and Gujarati channels), JioStar*

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When asked, what was the "secret mantra" for TV stardom, versatile star funster Kiku Sharda ( of 'Kapil Sharma comedy show' fame) said that every aspiring TV star-actor, besides impressive talent and personality and good luck, should also have abundant 'patience'. at all times. . And also the  power of resilience to bounce back, even after being 'rejected' multiple times in different auditions," said TV star Kiku Sharda who ardently supports and attends the Anu-Shashi Ranjan's  ITA Awards annual events.

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Meanwhile Bollywood film actress Mahima Chaudhry (whose quirky social comedy movie 'Durlabh Prasad Ki Dusri Shadi' is being released on Dec 19th)  is all praise for the ITA Awards events for which she also been a guest-anchor on stage. " Both Anu and Shashi Ranjan know me very well, but I have never been given an ITA Award since all these years. Which goes to prove that the ITA awards which every TV actor aspires for,  are truly transparent, genuine and given as decided by the independent ITA Awards Jury Panel, " asserts Mahima, whom i have interviewed as a top-model ( real name 'Ritu') for Mid-Day newspaper,  much before she signed her debut movie 'Pardes' (1997) with showman Subhash Ghai.. 

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Manish Paul