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Filmmaker Karan Johar is making a comeback to the world of reality television with “Pitch To Get Rich,” a show that could prove to be a game-changer for India’s fashion industry. The new trailer of the show was unveiled recently in Mumbai in the presence of Bollywood and business stalwarts like Akshay Kumar, Manish Malhotra, Malaika Arora, Apoorva Mehta, Sushant Das, and Karan Johar himself.
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Karan Johar said
At the trailer launch of “Pitch To Get Rich,” Karan Johar revealed that the show is India’s first fashion entrepreneurial reality series. He said, “This show is an initiative to put Indian fashion on the global map. A fund of ₹30–40 crore has been set aside to help fashion startups reach new heights. This is not just entertainment—it’s an effort to empower fashion entrepreneurship.”
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When asked whether women are still behind in the field of fashion entrepreneurship, Karan replied, “Not at all. There are many fashion startups and brands founded by women and made for women. Internationally too, some of the strongest figures in fashion and beauty are women, and the same is true in India—this number is steadily growing. I believe that in this field, gender doesn’t matter, talent does. Whoever has vision and talent can take their startup forward.”
Akshay Kumar joins as an investor
Talking about joining the show that aims to take Indian fashion startups to the global stage, Akshay Kumar said, “In my family, both my mother-in-law and wife are very interested in fashion. I, on the other hand, am quite happy in my white shirt and blue pants—or track pants! But I’ve realized that the fashion business is as fascinating as it is talented. You’ll be surprised to know that India’s fashion industry generates ₹9 lakh crore annually, whereas our film industry (including Tamil and Telugu cinema) makes around ₹15,000 crore a year. That’s why I loved the idea of this show—where we’ll invest in fashion startups and help them go global.”
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When asked about Prime Minister Narendra Modi’s ‘Made in India’ influence on the show, Akshay responded, “Our Prime Minister is very particular about fashion and always promotes ‘Made in India’. The core idea of our show is also Made in India—all the brands featured here are homegrown.”
Akshay further added, “What I really liked about this show is that it gives opportunities to new companies. Even in the film industry, I’ve always supported new people—I’ve worked with 23 debut directors and 26 newcomer actresses.”
Speaking about money and peace of mind, he said, “Of course, I work hard and work for money. But for me, mental peace is far more valuable than wealth. If I had to choose between the two, I’d always choose peace of mind.”
Malaika Arora said
At the event, Bollywood and fashion diva Malaika Arora, who is one of the judges on the show, said, “I can proudly say that this show marks the beginning of a new era for fashion and entrepreneurship. I also run my own online startup — The Label Life — which is completely run by women, for women.”
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She added, “This show has been an incredible learning experience. If we can inspire even one woman or one startup through this platform, then we’re moving in the right direction.”
Manish Malhotra shared
Fashion designer Manish Malhotra said, “There has always been a gap between art and commerce in fashion, but that gap is slowly closing. Just as cinema is finding a balance between artistic and commercial films, fashion too is finding that blend. Fashion is often underestimated, but it requires immense hard work. This show highlights that dedication—the participants are extremely hardworking and grounded.”
Sushant Das shared
Sushant Das, representative of Jio Hotstar, said, “This show has been created to bridge the existing gaps in India’s fashion industry. Our goal is to take ‘local to global.’ This initiative will bring designers from smaller towns to an international platform.”
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He jokingly added, “Maybe the next season could be called ‘Pitch To Get More Rich.’”
Apoorva Mehta said,
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Apoorva Mehta, CEO of Dharma Productions, remarked,“We’re all fashion experts in our own way because everyone dresses thoughtfully. India has a deep fashion heritage — this show is a unique attempt to connect fashion, creativity, and business. It’s not just a business show, but also an effort to bring our cultural identity into the mainstream.”
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About the show
“Pitch To Get Rich” is a unique blend of fashion and finance, where 14 emerging fashion startups will pitch their ideas and products before a jury. The six advisors will decide which startups to invest in through a ₹30 crore Fashion Entrepreneur Fund. The show’s format is somewhat inspired by “Shark Tank India,” but with an added touch of Bollywood glamour and fashion grandeur.
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The show will feature Karan Johar, Manish Malhotra, and Malaika Arora as mentors and judges. “Pitch To Get Rich” will stream on JioCinema from October 20, produced by Karan Johar under the banner of Fashion Entrepreneur Fund and Dharmaatic Entertainment.
FAQs
Q1. What is the 'Pitch to Get Rich'?
A: "Pitch to Get Rich" is a reality show created by filmmaker Karan Johar. The show showcases new and creative ideas in the Indian fashion industry.
Q2. When and where was the trailer launched?
A: Recently, the new trailer of this show was launched in Mumbai, in which many big stars of the Bollywood and fashion industry were present.
Q3. Who all attended the trailer launch?
A: Akshay Kumar, Manish Malhotra, Malaika Arora, Apoorva Mehta, Sushant Das, and Karan Johar were present on this occasion.
Q4. Why is this show important for the Indian fashion industry?
A: The show promotes new fashion ideas and provides a platform to talented designers and entrepreneurs, making it a game-changer in the industry.
Q5. What is the focus of the show?
A: The main focus of the show is fashion and business ideas, recognizing talent, and promoting creativity.
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