Myntra Glamstream Begins with Badshah’s ‘Jordan’, India’s 1st Fashion MV Debuts

Myntra Glamstream kicks off with a sneak peek of Badshah’s “Jordan” – India’s first shoppable fashion music video. Guests included Raveena Tandon, Khushi Kapoor, and Neha Dhupia.

By Sulena Majumdar Arora 10 Jul 2025 in Entertainment

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Myntra Glamstream Begins with Badshah’s ‘Jordan’, India’s 1st Fashion MV Debuts

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In addition to influencers and shopping creators, Glamstream will feature over 100 celebrities with 15 exclusive and 4,000+ shared premium content episodes.

Myntra, one of India’s leading fashion, beauty, and lifestyle e-commerce destinations, has officially launched Glamstream, a groundbreaking shoppable lifestyle content destination. This industry-first innovation seamlessly blends entertainment, fashion inspiration and instant shopping, setting a new standard for the way young India engages with content and commerce. The grand launch event, held over the weekend in Mumbai, was attended by a who’s who of Bollywood and the digital creator ecosystem.

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Guests included Raveena Tandon, Khushi Kapoor, Neha Dhupia, Sushant Divgikar and popular creators like Sufi Motiwala, Renil Abraham, Aditya Kulshreshtha, and Nayandeep. A major highlight of the launch was an exclusive sneak peek of Badshah’s most anticipated track of the year “Jordan”, India’s first shoppable multi-brand music video. As the official fashion partner of this much-anticipated track, Myntra partnered with music label 0075 PEntertainment to give attendees and Glamstream viewers a first look at the music video, showcasing 17 curated looks, available to shop instantly on the Myntra app. This exclusive sneak peek, along with exciting previews of other upcoming shows, solidified Myntra’s position as a go-to destination for celebrity and influencer-led lifestyle content. Rooted in pop culture and powered by creators, influencers, and key opinion leaders (KOLs), Glamstream debuts with an unparalleled content library designed for the ultimate binge-watching experience. The platform will feature over 100 celebrities, including Vijay Deverakonda, Tabu, Zeenat Aman, Tamannaah Bhatia, Bhumi Pednekar, and Malaika Arora, who will bring their unique style and insights directly to the audience. Glamstream features an impressive 500+ hours of premium, bite-sized, binge-worthy content, including 15 exclusives and 4,000+ episodes of shared premium content. Viewers can dive into various formats including music videos, vlogs, styling guides, fashion features, podcasts, fictional shows, and talk shows

Sundar Balasubramanian, Chief Marketing Officer, Myntra

Speaking about the launch of Glamstream, Sundar Balasubramanian, Chief Marketing Officer, Myntra, said, “We are extremely excited to collaborate with so many talented people to redefine possibilities in the lifestyle shopping and content commerce space. With Glamstream, Myntra is focused on making shopping more fun and engaging than ever before. The youth wants to be inspired when they shop, and Glamstream is a unique platform that gives them exactly that: instant access to trends and the best of fashion, all in a fun package.”

Khushi Kapoor

Khushi Kapoor shared her excitement and said, “Glamstream is a great way to experience fashion. As a shopper, it’s exciting to explore content that blends style and pop culture so seamlessly. It’s fun, engaging, and perfectly in line with the way our generation discovers trends today.”

Raveena Tandon At Red Carpet Of Myntra Fashion Night

Raveena Tandon further added, “It has been so much fun to be a part of Glamstream and relive the era that defined so much of my personal style. The 90s were bold, expressive and full of character – just like the fashion we are seeing make a comeback today. Glamstream brings that energy to life in a fun, nostalgic and totally shoppable way. I am so excited to see this new way of celebrating fashion emerge.”

The Glamstream experience is easily accessible in the Myntra app, which can be accessed through a prominent floating action button on the homepage, making fashion inspiration and shopping more accessible than ever.

About Myntra

Myntra is one of the leading platforms for fashion, beauty and lifestyle in India. An integral part of the Flipkart Group, Myntra brings technology and fashion together to create the best experience for its millions of customers. Myntra offers a wide range of over 9700 brands like Mango, H&M, Levi's, US Polo Association, Tommy Hilfiger, Louis Philippe, Jack & Jones, Forever 21, Marks & Spencer, MAC, Huda Beauty and Estee Lauder to name a few. With its wide reach, Myntra serves over 95% of pin codes across the country.

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