Aamir Khan’s Coolie in Trouble? IMAX Mention on Poster Sparks New Controversy

Aamir Khan’s Coolie: Recently, the poster of the much-awaited film 'Coolie' starring Rajinikanth and Aamir Khan (Aamir Khan Upcoming Film) was released, in which Aamir Khan's look impressed the audience a lot. But the appearance of the "IMAX" logo in this poster has now become a matter of controversy. According to Bollywood Hungama's report, 'Coolie' has not yet received permission for release from IMAX Corporation, despite this, it was promoted in the film's poster.

IMAX did not give approval, then how did the promotion happen?

A trade source said, "Everyone knows that 'Coolie' and 'War 2' are releasing on the same day i.e. 14th August. 'War 2' has signed an exclusive deal with IMAX, in which no other Indian film will be released on IMAX screens during that period. In such a situation, the mention of IMAX on the poster of 'Coolie' is surprising, because no approval has been given for this."

Violation of guidelines?

A producer, who did not wish to be named, said, "People who have worked with IMAX know that they are very strict about their brand. They even decide how 'IMAX' is mentioned. If 'IMAX' is written on the poster, other formats like D-Box or 4DX cannot be mentioned. Whereas the poster of 'Coolie' shows all these formats together. Not only this, the standard wording for IMAX is 'Experience it in IMAX' or 'Filmed for IMAX', but the 'Coolie' poster says 'Watch it in IMAX'. This too can be considered against the guidelines."

Will 'Coolie' still be shown in IMAX?

A South Indian trade analyst said, "Now that the makers of 'Coolie' have mentioned IMAX in the poster, it is likely that they were already in talks. However, such publicity should not have been done until everything is official." He also said that the makers may convince IMAX to release the film, or the non-IMAX version of 'Coolie' may be shown in some IMAX theaters, especially in South India.

What will be the stance of the makers of 'War 2'?

A producer said, "Yash Raj Films has made an exclusive deal with IMAX for 'War 2'. So will they allow 'Coolie' to be released in IMAX? It will be interesting to see. There could be a huge tug-of-war on this issue in the next few days."

Star cast of the movie

Apart from Rajinikanth and Aamir Khan, 'Coolie' (Film Coolie Cast) also stars Shruti Hassan, Upendra, Sathyaraj and others. The film is being directed by Lokesh Kanagaraj. Hrithik Roshan and Junior NTR will be seen in 'War 2' it is being directed by Ayan Mukherjee. For now, it remains to be seen what decision IMAX takes on this controversy and whether 'Coolie' will really be shown in IMAX or not.

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