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National:DonearGroup, India’s leading lifestyle and fashion house, steps into the spotlight to revolutionize the world of fashion with‘Freedom To Move’,amusicalsensation.Featuring the dynamic trioTigerShroff, Natasha Bharadwaj and Jannat Zubair Rehmani, the tracklaunchesNeoStretchFabric, the world's best four-waystretchfabric, promising freedom with every move.
Directedby renowned music video directorMihir Gulatiandproduced by DreamsVaultMedia and BANG ON FilmsforDonearstudios, the launch is a star-studded celebration of entertainment and fashion.DonearGroup, the textile marvel and the largest manufacturer of 4-waystretchfabric in India, brings a unique rhythm to freedom in movement with this textile innovation, delivering unmatched breathability, flexibility, and comfort, setting a new standard in the market.
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NeoStretchsuiting fabrics will be available in various blends such as Polyester Viscose, Cotton, Linen, and Wool, catering to diverse preferences. The campaign's objective is to carve a niche forNeoStretch, establishing it among distinguished specialty fabric segments like Liva and Lycra.
On the association,TigerShroffshared,“I'm absolutely thrilled to be a part of the 'Freedom To Move' project. This track is a celebration of comfort allowing me to express myself through the seamless fusion of music and effortless movement. Personally, as someone who incorporates stretching into my pre-performance routine and gymnastics,NeoStretchhas been a game-changer. It eliminates any concerns about comfort, allowing me tostretchaccording to my flexibility. I'm genuinely excited and can't wait for everyone to experience the infectious energy we've collectively infused into the track."
Mr. Rajendra V. Agarwal, Managing Director,DonearIndustries Ltd. on the launch shared,“ChoosingTigerShroffas the brand ambassador forNeoStretchwas a natural fit. His dynamic energy and effortless style resonate with the essence of our innovative fabric,NeoStretch. The fabric byDonearGroupis our commitment to quality and the relentless pursuit of redefining comfort and fashion. We atDonearbelieve that withNeoStretch, we will set new benchmarks in the world of textiles.”
Speaking about Freedom To Move campaign,Aakash Mishra, AVP Brand Marketing,DonearGroup,shared,“The idea behind ‘Freedom To Move’ campaign was to create an experience with a niche for specialty fabrics, andNeoStretchis our flagship product leading this revolution. We aim to makeNeoStretchthe heartbeat of fashion, where every step is a statement, and every move is an expression of absolute freedom. Stay tuned for the exciting journey of innovation and creativity.
Director Mihir Gulation the release expressed, “It was a fun experience directing ‘Freedom To Move’ featuringTiger, Jannat and Natasha. The concept of the video is to break boundaries and redefine entertainment that aligns with the essence ofNeo-Stretch.The song weaves together music, dance and fashion. I can't wait for audiences to experience the dynamic fusion we've created in this campaign.
Bollywood Stylist Kazim Delhiwalaon the launch of the campaign shared,“Creating the wardrobe forTiger, Jannat and Natasha from the ‘NeoStretchFreedom To Move’ collection was a creative journey. Every outfit moved so effortlessly with the performers complementing the rhythm and energy of music. It was a fun challenge, andNeoStretchsurely enhances the overall experience making visual narrative come alive without compromising on comfort.
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Step into a world where every move is a dance, and every dance is an expression of freedom withNeoStretch, the world's best four-waystretchfabric.DonearGroup, the pioneers in textile innovation, introduces a fabric that's not just worn; it's experienced, that aligns perfectly with the rhythm of entertainment.
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