Suniel Shetty approaches Bombay High Court over personality rights

Suniel Shetty: Misuse of deepfake technology is rapidly increasing these days, targeting not only ordinary people but also Bollywood celebrities. In this context, veteran Bollywood actor Suniel Shetty has filed a petition in the Bombay High Court seeking protection of his personality rights. According to reports, in his appeal, he cited a viral deepfake photo of himself with his grandson that recently spread rapidly on social media. However, other details of the petition have not yet been revealed. 

Suniel Shetty requests that his photos not be used 

Let us tell you that the Bar and Bench in the court said, "Bollywood actor Sunil Shetty has approached the Bombay High Court to protect his personality rights. The actor has said that many social media pages and websites use his photo to promote their business. The actor has also given the example of a deepfake photo with his grandson." In an interim application, the actor has asked the court to order all such websites to immediately remove his photos and stop them from using them in the future.

Many celebs have moved the court 

In recent times, many celebrities including Aishwarya Rai, Abhishek Bachchan, Amitabh Bachchan, Karan Johar and Akkineni Nagarjuna have also approached the court to protect their personality rights.

Asha Bhosle made this request to the Bombay High Court

Earlier this month, the Bombay High Court issued an order protecting the unauthorized use of veteran playback singer Asha Bhosle 's personality rights. The court prohibited various entities from misusing the singer's personal attributes, such as her name and images, even with the use of artificial intelligence (AI). The court also stated that providing AI tools to imitate a celebrity's voice without consent violates their identity rights.

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What are personality rights?

Personality rights protect a person's name, image, voice, and other distinctive characteristics from unauthorized commercial exploitation, giving them the opportunity to control and profit from their identity. These rights are often called "rights of publicity" and serve as a form of intellectual property protection, although they are often protected through a combination of common law and statutory intellectual property laws, such as copyright and trademark law, and constitutional rights.

Frequently Asked Questions (FAQ)

Q1. Who is Suniel Shetty? 

A1. Suniel Shetty is a famous Indian actor, producer and entrepreneur, known for films like Hera Pheri, Dhadak and Main Hoon Na.

Q2. Why did Suniel Shetty move to the Bombay High Court?

A2. Suniel Shetty has filed a petition in the Bombay High Court to protect his personality and image rights after a deepfake photo of him and his grandson recently went viral on social media.

Q3. What is a deepfake?

A3. Deepfake is a digital technology that uses artificial intelligence (AI) to alter a photo or video to appear real, but is actually fake.

Q4. What did Suniel Shetty mention in his petition?

A4. In his petition, he has referred to a viral deepfake photo and appealed to the court to take appropriate steps to protect his personal and image rights.

Q5. Why is this case significant?

A5. This case highlights the growing threat of misuse of deepfakes and the need for stricter laws to protect the privacy of celebrities in India.

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