Ajay Devgn's NY VFXWAALA Expands Globally with GBK, Sweden

Ajay Devgn's award-winning entrepreneurial initiative, NY VFXWAALA, a renowned Indian Visual Effects Studio, joyfully announces a strategic partnership with the acclaimed Swedish studio,

By Bollyy
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Ajay Devgn's award-winning entrepreneurial initiative, NY VFXWAALA, a renowned Indian Visual Effects Studio, joyfully announces a strategic partnership with the acclaimed Swedish studio, Goodbye Kansas Studio, headquartered in Stockholm, Sweden, through its offshore subsidiary. Goodbye Kansas Studios boasts a remarkable portfolio of services, seamlessly integrated across feature films, TV series, commercials, games, and trailers. Their expertise spans VFX, FX, CG productions, 3D face and body scanning, digital humans, creature and character design, performance capture, animation, and real-time capabilities.

This significant investment establishes two pivotal relationships:

  • Secured Major Stake: We have secured a major stake in Goodbye Kansas, through our offshore subsidiary, solidifying our collaboration.
  • Immediate Joint Venture Studio in India: Simultaneously, we are launching a joint venture studio in India.

Goodbye, Kansas is a powerhouse in creating cinematic trailers for top triple-A games worldwide and delivering visual effects for live-action productions. Their impressive portfolio includes work on games like Cyberpunk 2077God of War: RagnarökAssassins Creed Valhalla, the Battlefield franchise, and PUBG Battlegrounds. Beyond gaming, they’ve undertaken fascinating visual effects projects. Their ongoing collaborations with HBO, Netflix, Amazon Prime, Disney, Apple TV, Paramount Plus, and others are truly exceptional. Recent shows they’ve contributed to include True Detective Season 4 (HBO), One Piece (Netflix), and Carnival Row (Amazon Prime). Additionally, they’ve lent their expertise to numerous commercials and feature films, including Asteroid City and A Man called Otto (both featuring Tom Hanks). Their outstanding work has garnered prestigious awards, such as the VES (Visual Effects Society) award for “Outstanding Animated Character in a Commercial” for their work on the character “Dex” in the Cyberpunk 2077 E3 trailer, presented at the 18th Annual VES Awards gala in Los Angeles.

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 Our shared vision revolves around mutual growth, leveraging our collective creativity and technical prowess. Together, we extend premium services to global clients, inviting talents from India and Asia to collaborate on exciting future projects.

Our joint efforts will contribute creative and technological expertise, delivering technology-driven visual content to film, TV, and gaming companies across India, Asia, and beyond. By employing global resource planning, we aim to enhance production efficiency and elevate industry standards. 

Accelerating Revenue Growth: Our strategy involves scalable capacity expansion and intensified sales efforts within existing business segments (VFX, Animation, Game Trailers, and In-Game). We’ll target new geographical markets and capitalize on the growing trend of outsourcing VFX and gaming content. Additionally, we will adopt a global approach to resource planning and talent acquisition.

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Global Service Strengthening: Our combined scope of services will strengthen our global service offerings. We’ll strategically exploit opportunities in the Indian Games market and other Asian markets.

Expanding Scanning and Motion Capture Studio: Goodbye Kansas’s state-of-the-art scanning and motion capture studio will extend its services to clients in Asia and beyond.

Research and Development Collaboration: We’ll establish a collaborative Research and Development (R&D) team between both partners. This team will focus on creating innovative tools and technological advancements.


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