6th edition of Godrej L'affaire concludes with 'All Things Goodness'

Godrej L'affaire, the experiential luxury lifestyle platform created by Godrej Industries Limited and its affiliates, concluded its sixth edition with a spectacular showcase of 'All Things Goodness'.

Participation from over 50 brands and over 1,500 attendees recorded

Godrej L'affaire, the experiential luxury lifestyle platform created by Godrej Industries Limited and its affiliates, concluded its sixth edition with a spectacular showcase of 'All Things Goodness'. Godrej LaFair 2024 was attended by over 1,500 people including many prominent personalities and over 50 brands to make it a memorable experience.

Presented by HSBC India, Godrej L'affaire's three-pronged mission of creating hyper-immersive experiences, building a community of better lifestyle enthusiasts, and building a strong digital safety net for all participating brands exceeds expectations. Beyond, which provided a truly unforgettable experience to those in attendance.

As the guests entered through the beautiful arched entrance, a sense of Goodness of Lifestyle surrounded them, symbolizing a holistic approach to living. The event was carefully divided into eight areas, each representing an aspect of Lafayette – Lifestyle, Awareness, Fashion, Taste, Artistry, Innovation, Freshness, and Environment – offering a journey of discovery and enjoyment.

Attendees were given a virtual walkthrough of the event courtesy of a special microsite, giving them an understanding of the Goodness Factor and a glimpse of what awaited them. The microsite went live 4-5 days before the event and introduced guests to the immersive experiences they were to experience at the event.

The highlight of the evening was a special fashion show by Malaika Arora, showcasing her flagship brand - The Label Life. Making a grand debut of the brand's collection on the runway, Malaika showcased the Spring Summer 2024 collection focused on the iconic picnic, party, home, and office looks. Attendees were also treated to a spectacular performance by renowned songwriter, musician, and producer – Mickey McCleary's The Bartender Band. The performances by Shalmali Kolghade, Medha Sahi, and Caprila Keeshing created a pleasant atmosphere for an evening full of entertainment and enlightenment.

Thrilled with the success of Godrej L'affaire 2024, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Industries Limited and Subsidiaries, said, “The sixth edition of Godrej LaFair has been fantastic, showcasing our commitment towards creating personalized, immersive, and authentic experiences for consumers. Reflecting our commitment to 'All Things Goodness' this year, we are glad that the event was unforgettable. Which celebrates lifestyle and we look forward to its seventh edition next year!”

Commenting on the collaboration, Jaswinder Sodhi, Head of Customer Propositions, Digital, and Marketing, HSBC India, said, “We have followed the journey of Godrej L'affaire for a long time and I am thrilled to celebrate Goodness. Impressed to see this vibrant lifestyle community coming together for the cause. Our association with Godrej L'affaire aligns perfectly with HSBC India's commitment to fostering genuine relationships and trust with its customers. Through this immersive experience, we allowed attendees to experience a unique and enriching lifestyle.

Food lovers were delighted with the unveiling of the 7th edition of the Godrej Food Trends Report (GFTR), themed “Origins” which highlighted Indian cuisine and its origins, focusing on the intrinsic relationship between ingredients, regional specialties, and traditionality. GFTR 2024 brings together the rich web of India's culinary heritage, with insights from over 190 experts including chefs, bloggers, and food producers.

The evening also felicitated the top 25 content creators selected by Godrej L'affaire Select through a remarkable influencer search program. Under this program, more than 10,000 participants spread across 200 cities, towns, and villages across the country were tested. Coached by renowned content creator, Ranveer Allahbadia, popularly known as Bear Biceps, the winners were felicitated and welcomed into the exclusive Godrej L'affaire Select Creators Group.

For this beautiful evening, other partners included MyGlamm, Freedom Tree, Cinthol, Godrej Magic, Goodnight, Hit, Godrej Expert, Godrej Professional, Park Avenue Perfumes, Kama Sutra, Godrej Combine, Godrej Rashinban, Godrej Oil Palm (Solution), Godrej Air, The Women's Company, Godrej Capital and Godrej Properties.

Godrej Jersey, Dubai Energy Drink, and Cancro Hydration were the partners while the gourmet partners were Godrej Yummies, Baskin Robbins, Godrej Real Good Chicken, Smoor, Elior, Thaiji Gold, Bombay Island, Ishaara and Eight. Carlsberg Smooth Soda was the celebration partner of Godrej L'affaire 2024.

Taj The Trees Hospitality Partner; Uber India was the exclusive mobility partner and Scrap Zero Waste Partner
The bartender was the entertainment partner for the evening and the communication partners were Communicate India, Agency09, MSL, and Mondial Communications.
Outreach partners included Monk-E, Shilpa Chawla, Urban Eye, Woodpecker Media, 11 Eleven Communications, Sara Khan, and Smalltown Dreams Entertainment.Sparkle Gift Cards was the goodness partner for the evening while Andmedia was the content partner.

Voot Lux was the event partner, 94.3 Radio One was the radio partner and Bright Outdoor Media Ltd was the OOH partner for Godrej L'affaire 2024.
Godrej L'affaire '24 has come to an end but the buzz it created and the meaningful connections made are testament to its lasting impact. Godrej Industries Limited and associates are committed to nurturing emerging talent, fostering meaningful conversations, and redefining the future of lifestyle, beauty, travel, wellness, fashion, and food.

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