Alia Bhatt Launches Ed-a-Mamma Babycare Brand in a ₹13,000 Statement Shirt

Bollywood actress Alia Bhatt officially unveiled new products from her children’s brand Ed-a-Mamma on January 9. At the event, she grabbed everyone’s attention with her impeccable fashion sense. Alia was seen in a strong powerful look that was completely different from her brand’s nature-loving and ethnic image, yet equally impactful. Her elegance and confidence turned the launch into a memorable style statement.

Alia’s Stylish Look

For the Ed-a-Mamma launch, Alia opted for a special look featuring a classic combination of jeans, shirt, and blazer. The credit for this stylish avatar goes to renowned celebrity fashion stylist Priyanka Kapadia, who has previously styled several of Alia’s much-talked-about looks.

At the launch event, Alia was spotted wearing a cotton shirt from luxury fashion house Maje. According to the brand’s official website, the shirt is priced at approximately ₹13,000. The bold collar gave the outfit a powerful edge, while the long sleeves added a classy touch. A chest pocket and jewel embellishments on the collar emerged as the most unique elements, making Alia’s look even more attractive.

She paired the shirt with dark-toned jeans from Levi’s. The high-waisted, wide-leg, and perfectly fitted jeans added a cool and relaxed vibe to her outfit. As per the brand’s website, the jeans are priced at ₹4,209. With this look, Alia proved how the right styling can make even a simple outfit look elegant.

Completing the ensemble was a vintage blazer that added a classic and smart finish to the look. Featuring brown, black, and white tones, the blazer enhanced the overall elegance. Its structured collar and puffed shoulders lent a powerful appeal, while the button detailing balanced professionalism with a casual edge. The four-pocket design beautifully reflected Alia’s much-admired ‘eclectic grandpa’ aesthetic.

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Embracing the ‘clean girl’ aesthetic, Alia kept her beauty look polished yet minimal. Her hair was styled in a sleek middle part and tucked neatly behind her ears, while soft peach-toned makeup with a dewy finish highlighted her natural glow.

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For Alia, the launch of Ed-a-Mamma is not just a business expansion but also her most personal project so far. Since welcoming her daughter Raha in 2022 with actor-husband Ranbir Kapoor, Alia has increasingly focused on conscious parenting and toxin-free products.

Work Front

On the work front, Alia Bhatt will soon be seen in director Sanjay Leela Bhansali’s film Love and War, alongside Ranbir Kapoor and Vicky Kaushal. She will also appear in the upcoming film Alpha.

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