HRX Onboards Triptii Dimri as Brand Ambassador, Joins Hrithik in New Campaign

HRX offers an expansive range of 15K+ styles across activewear, athleisure wear, footwear, and accessories. HRX, India’s first homegrown fitness and active lifestyle brand co-owned by Hrithik Roshan has launched its latest brand campaign, reinforcing its positioning as a versatile active and athleisure brand that combines high-performance functionality with everyday style. As a key highlight of the campaign HRX  introduces Bollywood actor Triptii Dimri as the female face of the brand alongside Hrithik, marking a strategic move to strengthen the brand’s appeal with women consumers.

The new campaign, ‘Built for Sweat' Designed for Life’ captures the essence of HRX’s vision of resonating with a rising base of Indian consumers who are embracing athleisure as a seamless part of their everyday lifestyle. Whether it’s a high-intensity workout, a coffee break a morning run or a dance session with your buddies, HRX is designed to support movement in every form while effortlessly adapting to everyday life's varied pace and style. Along with its active features, HRX highlights that sportswear need not be boring and basic and can be very stylish and trendy. Featuring Hrithik and Triptii across dynamic settings the campaign film highlights HRX’s philosophy that activewear should not just perform, but should inspire confidence, comfort, style and self-expression throughout the day.

HRX offers an expansive range of  15K+ styles across men’s and women’s active wear, athleisure wear, footwear and accessories From sweat-ready training tees and compression gear to yoga-friendly co-ords, joggers, sports bras, from lightweight running merchandise to stylish jackets and everyday casual athleisure wear, HRX’s products are engineered with functional fabrics, bold aesthetics, and ergonomic fits, making them equally suited for the gym or an outing. HRX footwear reimagines performance essentials with hybrid sneakers engineered for the modern mover—think EVA soles, breathable uppers, and carbon plate tech for next-level rebound and energy return. The Ath-active silhouettes blur the lines between street and sport, transitioning effortlessly through the day. Completing the narrative, HRX’s accessory arsenal—from modular tech backpacks & duffles to sculpted yoga mats—channels a high-function, high-form lifestyle. The HRX collection is available on Myntra, providing customers with easy access to a comprehensive range of performance and lifestyle essentials for both men and women.

Speaking on the campaign, Hrithik Roshan, Co-founder, HRX, said,  "We at HRX have aspired to build a brand that would be the everyday companion in your journey towards health and fitness. I'm happy to be collaborating with Triptii, and welcome her to the HRX family. Together with this campaign, we hope to strengthen HRX’s positioning as a brand for everyone, designed to blend high-performance functionality with style.”

Triptii Dimri, on her first association with HRX, added, “I’m delighted to be associated with HRX at a time when the brand is expanding its focus on both activewear and athleisure in India. HRX offers styles that not only perform well at the gym but also make a statement in everyday life. I’m excited to join Hrithik in this campaign that celebrates movement, individuality, and effortless style.”

Suman Saha, CXO, House of Brands, Myntra, said, “HRX has consistently been a frontrunner in the active and athleisure wear segment on Myntra. This new campaign perfectly articulates HRX's strategic evolution to meet the dynamic needs of the modern Indian customer by seamlessly blending high-performance functionality with fashion. With the addition of Triptii Dimri alongside Hrithik, we are reinforcing Myntra's commitment to offering a diverse and compelling portfolio of brands that truly resonates with our fashion-forward audience across the country. This move is key in solidifying HRX's position as a lifestyle choice, not just a fitness one.”

About this Ad Film: The campaign film follows Hrithik Roshan and Triptii Dimri through a series of everyday moments that seamlessly blend movement and expression, from intense workouts and yoga stretches to casual coffee runs, city sprints, and an electrifying dance face-off. The narrative is driven by witty inner monologues and subtle interplay, capturing two distinct approaches to movement, Hrithik’s discipline and control balanced by Triptii’s spontaneity, style, and fluidity.

Their contrasting energies converge in a high-impact dance sequence that anchors the campaign’s message:  products that are built for sweat, yet designed for life. Visually sharp and fast-paced, the film uses movement as a storytelling device, positioning HRX as a brand that transitions effortlessly between high-performance and style, discipline and self-expression.

Creative Credits: Creative Team: Varun A & Rishi P. Director: Devang Singh Thukral
Account Management Team: Ekta Taak, Kajal Nanda, Mohit Keswani, Chekitan Rao, Sushant Pakhare, Production: Ideaz Farm 

HRX, co-owned by Hrithik Roshan, Exceed Entertainment, and Myntra, is a brand that brings like-minded people together to believe in the philosophy of becoming the best version of themselves, empowering a billion people to 'be their own hero'. An example of a successful 'Make in India' story, HRX aims to revolutionize the fitness movement in India, as a value-for-money, high-quality brand that is upbeat with the latest trends and styles with its lines of apparel, footwear, and accessories. The name represents the X-factor, signifying one to push oneself towards excellence to achieve the best outcome possible.

Read also:

• Himesh Reshammiya Concert: Pays Tribute to Soldiers, Salutes Operation Sindoor
• Kyunki Saas Bhi Kabhi Bahu Thi Update: Karan-Nandini Return? Photo Goes Viral
• Kantara: Chapter 1 – Rishab Shetty Wraps Shoot, Makers Share Exclusive BTS Video
• Shreyas Talpade Fraud Case: Supreme Court Stays Arrest, Actor Gets Major Relief