While apologizing for and justifying his 'lie', visionary Aamir Khan confidently launches his super-hit movie 'Sitaare Zameen Par' on YouTube by Chaitanya Padukone

'Perfectionist' iconic star actor-producer Aamir Khan, always known for his daring trend-setting decisions announced the global release of his super-hit theatrical awards

By Chaitanya Padukone 30 Jul 2025 in Entertainment

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Ab Sitaare YouTube par " ! 'Kar lo mobile-manoranjan apni mutthi mein--Ghar-baithe bhi dekh lo pasandida cinema ! '

'Perfectionist' iconic star actor-producer Aamir Khan, always known for his daring trend-setting decisions announced the global release of his super-hit theatrical awards-worthy film Sitaare Zameen Par, exclusively on YouTube starting on Friday 1 August, 2025. under Aamir Khan Talkies --Janata Ka Theatre !

This strategic move marks a bold new distribution approach that delivers one of 2025’s most successful theatrical releases directly into people’s homes and palms (mobile phones). This dynamic,daring decision of Aamir Khan priced at Rs 100/- pay-per-view ( that too minus any commercial breaks) will ensure maximum affordability, convenience and easy accessibility for millions of his fans .Who for for some genuine reasons are just not able to watch the emotional social motivational; thriller movie 'Sitaare Zameen par' at a nearby theaters.

Aamir Khan (2)

. With an emotional sense of pride, actor-producer Aamir Khan shared that his heartwarming sensitive family drama, starring himself opposite Genelia Deshmukh and featuring a powerful ensemble of supporting actors, including 10 actors with intellectual ( neurodegenerative) mental disabilities, will be available in India at Rs. 100, and in 38 international markets, including USA, Canada, UK, Australia, Germany, Indonesia, Philippines, Singapore, Spain, among others, with pricing localized for each market.

When asked about his statement that he had plans to release the movie Only in theatres and not on OTT platforms Or YouTube release for Sitaare Zameen Par, Aamir Khan accepts his fault, folded his hands and said "Main aapse haath jodd kar maafi maangta hoon ki maine jhooth bola, kyunki main aur kuch bol nahi paa raha tha. Mujhe theatre ka business ( exhibitors) protect karna tha," the versatile super-actor said, defending how he started his career with cinema and is very loyal to cinema theatres. He said that his aim was to protect theatres at all cost, and thus, he had to lie about not releasing his movie on YouTube. "Woh mujhe kehna pada aur main uske liye maafi chahta hoon. Unfortunately mujhe woh jhooth kehna pada warna mera jo yeh sapna tha woh wahi pe khatam ho jaata Being against the subscription model, Aamir explains how it is different from pay-per-view content. The actor points out how, with the subscription model, a viewer does not come to watch his movies specifically but to watch the movies that are a part of the subscription model. He explains how pay-per-view model is like theatres, where you pay a certain amount to watch a movie.Aamir Khan further blamed how India lacked screens when compared to other countries. He pointed out how China has 90,000 screens while India simply has 9,000 screens at max. He calls it geographical disadvantage

Aamir Khan (3)

Aamir Khan’s Sitaare Zameen Par, a spiritual successor to the 2007 classic Taare Zameen Par, celebrates love, laughter, and inclusivity. The film has struck a deep chord with audiences — crossing 250 crore worldwide. Audiences can now rent the movie by paying a fee, turning every home and device into a janta ka theatre.

This makes premium cinema accessible to a wider audience, whether in their home or on the move - all they need is an internet connection. For fans who missed it in cinemas or wish to re-watch it, this offers a high-quality, convenient option. To reach even broader and newer audiences in India and globally, Sitaare Zameen Par will offer subtitles and dubs in key languages.

The digital release of Sitaare Zameen Par leverages YouTube's reach and flexible distribution capabilities. This will also be the primary destination where other beloved films from Aamir Khan Productions, will be available in the days to come.

Chaitanya Padukone at Sitaare Zameen Par--You-Tube event Photograph: (Chaitanya Padukone at Sitaare Zameen Par--You-Tube event)

This pivotal collaboration demonstrates YouTube's growing role in democratising reach and evolving distribution strategies, establishing YouTube as a premier destination for post-theatrical film and media content. YouTube’s reach in India and globally is unparalleled. According to Comscore, YouTube reached 4 out of 5 Internet users in India aged 18+, while entertainment videos on YouTube generated over 7.5 billion views on a daily basis globally, in 2024.

Commenting on the launch, Actor-Producer Aamir Khan stated, "For the past 15 years I have been struggling with the challenge of how to reach audiences who do not have geographical access to theatres, or those who are unable to make it to theatres for various reasons. Finally the time for the perfect storm has come. With our government bringing in UPI and India becoming no 1 in the world in electronic payments, with internet penetration in India having grown dramatically and growing everyday, and with YouTube being on most devices, we can finally reach vast sections of people in India, and a significant part of the world. My dream is that Cinema should reach everyone at a reasonable and affordable price. I want people to have the ease of watching Cinema when they want, where they want. If this idea works, Creative voices can tell different stories breaking geographical and other barriers. This will also be a great opportunity for younger creative people entering the field of Cinema. If this idea works, then I see this as a win-win for all.”

Aamir Khan with Chaitanya Padukone Photograph: (Aamir Khan with Chaitanya Padukone)

Madame Gunjan Soni, Country Managing Director, of YouTube India, highlighted the strategic significance of this partnership. "The digital launch of Sitaare Zameen Par exclusively on YouTube underscores a significant step towards democratizing Indian film distribution at a global scale. YouTube is already a key digital destination for premium content, and we’re excited to offer filmmakers and content owners not only our unparalleled digital reach but also the control and flexibility to meet their audiences where they are. Today's launch is far more than a release - YouTube is laying out the red carpet for Indian cinema to stride onto the global stage.”

The platform is a critical and continuous part of a film’s entire journey, from building initial buzz with teasers, trailers, and music, and now extending to seamless on-demand streaming. According to a Kantar survey, viewers in India often watch videos on YouTube when considering new purchases in entertainment, and agree that YouTube has top content in music (94%) and entertainment (94%). As viewers become more participative, fandoms on YouTube help create more stickiness for content, allowing filmmakers to build engaged and passionate fandoms.

Directed by RS Prasanna, written by Divy Nidhi Sharma, Sitaare Zameen Par stars Aamir Khan, Genelia Deshmukh and introduces ten new faces. Next up, Aamir is producing Lahore 1947 starring Sunny Deol and Preity Zinta, and Ek Din, featuring Junaid Khan and Sai Pallavi, both under his banner Aamir Khan Productions.

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