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Bollywood's Mr. Perfectionist Aamir Khan is once again in the news, this time for his unique digital release model. His latest film 'Sitaare zameen par' is now releasing on YouTube India on a pay-per-view model six weeks after its theatrical release. This news has caught the attention of both the audience and the film industry.
No stone was left unturned for promotion
Aamir Khan left no stone unturned in the promotion of this film. He promoted the film on many popular YouTube channels of YouTube India, and now he has chosen this YouTube platform for streaming his film. He said, "Around 55 crore people in India are active on YouTube every day. If we bring our film here, more and more people will be able to watch it. Also, due to facilities like UPI, people can make payments easily."
Also made a funny video with Junaid Khan (Aamir Khan YouTube)
To promote this special release, Aamir has also made a fun video with his son Junaid Khan. In this video, both of them have re-enacted a popular scene from Aamir's iconic film 'Andaz Apna Apna', in which Aamir tells his father to close the barber shop and open a bangle shop. This time, this scene has been linked to the YouTube release of 'Sitare Zameen Par'.
quipped, calling him 'Nepo Kid'
In the video, Aamir pokes fun at his son by calling him a 'nepo kid' and also makes fun of his previous flop films, 'Thugs of Hindostan' and 'Lal Singh Chaddha'. Aamir's younger son Azad also makes a cameo at the end of the video, making the video even more special. Director Rajkumar Santoshi, who made 'Andaz Apna Apna' and is currently directing 'Lahore 1947' under Aamir's banner, also appears in the video.
Aamir Khan has also launched his YouTube channel 'Aamir Khan Talkies' on this occasion. He says that in future, all the films of his production house will be available on this channel at different prices. Along with this, some content will also be uploaded for free. He also said that new and emerging filmmakers will be given a platform through this channel. 'Sitare Zameen Par' will be available to watch on YouTube India through pay-per-view from August 1. This step of Aamir Khan is not only a new way to reach his film to the audience, but it is also considered to be the beginning of a new era of digital release in Bollywood.
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