Why ‘glam-pataakha’ Radhika Madan recommends Dish TV Smart+ as revolutionary TV-OTT variety content ‘Any Screen- Anywhere-Anytime? by Chaitanya Padukone

Versatile star actress Radhika Madan known for her impactful performances in all three entertainment dimensions multi-media – Pataakha ( Cinema), Saas Bahu Aur Flamingo ( TV series), and Ray (OTT)  emerged as the smart show-stopper on stage yesterday. The charming glam-girl ‘Angrezi Medium’ movie lead actress (Radhika) was singled out as the ‘special mascot celeb guest’ by Dish TV Smart Plus Management for the grand unveiling early evening event of the “first-ever game-changing innovation in the orbit of  TV and OTT Entertainment content”

Headed by dynamic CEO Manoj Dobhal and Corporate Marketing Head creative maverick Sukhpreet Singh, pioneering Dish TV Smart Plus is the first path-breaking initiative in the showbiz industry to offer built-in OTT services along with linear TV subscriptions to all its loyal and new Customers. Customers will have the flexibility to choose from amongst popular apps. Dish TV Smart+' Service offers a re-defined comprehensive entertainment ecosystem with content, devices, and offers to ensure accessibility on ‘Any Screen, Anywhere, Anytime.

Dish TV, has taken a path-breaking initiative to redefine the entertainment experience in India.

With the ‘Dish TV Smart+’ service, all Dish TV and D2H customers, including new as well as existing subscribers can enjoy popular OTT apps along with their chosen TV subscription pack. The ‘Dish TV Smart+’ services ecosystem enables entertainment on any screen, anywhere, anytime through Watcho-the OTT Super App, Smart devices including set-top boxes, and smart Android STBs. Dish TV will also collaborate with top TV and Mobile Original Equipment Manufacturers (OEMs) to seamlessly integrate their services into these devices, thereby enriching the overall user experience.

The outspoken articulate star-mascot-guest Radhika Madan seemed delighted with the Dish TV Smart Plus App as she felt it was an ideal “revolutionary one-stop-destination”-- a Customer-friendly affordable convenient access to multi-genre different 21 Apps plus classy content for all ages. Besides Hindi content I would love to also check out regional languages content, as honestly I have not been able to watch them,” asserted Radhika ( an ardent Shah Rukh Khan fan) whose birthday falls on May 1st.  Revealing her secret birthday plans Radhika shared with me “ I have plans to celebrate my birthday in Delhi with the ‘Andaz Apna Apna’ classic comedy movie party theme. I will be wearing the costume-get-up of Crime-Master Go Go ( played by Shakti Kapoor),” she smiled 

Commenting on the new proposition, Manoj Dobhal, CEO of Dish TV India Limited, stated, “ The launch of ‘Dish TV Smart+' Services represents more than just a proposition; it embodies the vision to redefine entertainment consumption in India, which is getting smarter and bigger. In a market flooded with options, Customers often find themselves overwhelmed. and even confused We aim to simplify their choices by offering a holistic and complete hybrid-variety engaging entertainment solution for all ages and every generation. We firmly believe that both traditional television and contemporary OTT platforms are indispensable in today's age, and with our proposition, we aim to reaffirm their equal importance.”

Continued Manoj Dobhal, “At Dish TV, customer satisfaction is non-negotiable, and every decision is centered around delivering value and convenience. ‘Dish TV Smart+’ Services not only benefit our customers by providing them with unparalleled access to entertainment but also ensure that their preferences and satisfaction remain at the forefront of our endeavors. With ‘Dish TV Smart+’ Services, we are catering to all needs of a modern Indian family, staying true to our motto - Naye Bharat Ka Smart Connection,” Dish TV CEO Manoj Dobhal added.

For existing Subscribers, Dish TV will leverage its channels and platforms, employing push notifications, in-app notifications, and e-mailers. Meanwhile, for new Customers, the emphasis will be on TV and digital channels to ensure widespread visibility and awareness of the offering. “ We are offering a special one-time entry charge subscription of only Rs 3000/-  for the upcoming amazing variety-spectrum of engaging social drama, emotional, romance,  comedy, music, crime, and suspense-thriller content that viewers can fully enjoy Any Screen, Anywhere, and Any Time”, assured Dobhal.

Meanwhile Sukhpreet Singh, Corporate Head of Marketing, Dish TV & Watcho, "With ‘Dish TV Smart+’ Services, we're not just introducing a new proposition; we're leading a paradigm shift in entertainment consumption. Through our multi-channel marketing approach, we are committed to directly engaging with consumers, ensuring broad awareness and adoption. As a brand, we prioritize staying ahead of trends and adapting to evolving audience preferences. Customer satisfaction is at the heart of our strategy, and we are committed to delivering unparalleled complete entertainment content experiences that will cater to their diverse preferences and lifestyles."

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