Chhoriyan Chali Gaon: Zee TV Boosts Primetime with New Non-Fiction Reality Show

Chhoriyan Chali Gaon, Zee TV’s newest primetime reality show, is set to take viewers on a heartwarming and high-energy ride that takes them back to their roots. Premiering on 3rd August at 9 PM and airing daily from 9:30 PM onwards, the show blends spirited entertainment with real emotions and challenges, as 11 celebrity contestants from different walks of life step out of their comfort zones to embrace life in a rural Indian village. Adapted from Zee Marathi’s successful format Jau Bai Gavat, this Hindi version is produced by Zee Studios and is a key offering under the channel’s refreshed brand philosophy – Aapka Apna Zee TV – which champions stories that feel personal, rooted, and real.

Chhoriyan Chali Gaon: Urban Women in Rural India

At the heart of Chhoriyan Chali Gaon is a disruptive, social experiment-style format where 11 modern, urban women swap their fast-paced lifestyles for a 60-day immersive stay in a village. With no gadgets, minimal comforts, and raw reality, the participants take on tasks like milking cows, cooking on chulhas, and navigating rural life, while forming bonds with the villagers and each other. Hosted by Rannvijay Singha, the show presents a compelling cultural contrast – bringing “India” and “Bharat” together in a format that is both grounded and relatable. Viewers will witness a transformative journey marked not just by competition, but by emotional growth, resilience, and self-discovery.

The celebrity line-up features a diverse mix of celebrity personalities including Anita Hassanandani, Krishna Shroff, Aishwarya Khare, Sumukhi Suresh, Anjuum Faakih, Rameet Sandhu, Reha Sukheja, Erika Packard, Surabhi Mehra, Samriddhi Mehra, and Dolly Javed, each stepping out of their comfort zone and into a world that is unfiltered, honest, and real.

Raghavendra Hunsur, Chief Content Officer, ZEE said, “Our original Zee Marathi format Jau Bai Gavat found success for its honest, culturally rooted storytelling that struck an emotional chord with audiences. With Chhoriyan Chali Gaon, we’ve taken that same core; the fun, the emotions, the authenticity and reimagined it for Zee TV’s wider, national audience. This show reflects our belief in going back to the roots and creating stories that are both entertaining and meaningful. It’s a fresh yet familiar narrative that celebrates the village life of India and the spirited women who call it home.”

Mangesh Kulkarni, Chief Channel Officer, Zee TV said, “At Zee TV, we’ve always believed in formats that don’t just entertain, but spark reflection and emotional connection. With Chhoriyan Chali Gaon, we’re bringing a concept that blends the raw charm of rural India with the resilience of today’s urban woman. We’re excited to see how viewers connect with this unique journey of simplicity, struggle, and self-discovery.”

With a daily primetime slot, Chhoriyan Chali Gaon is poised to become a consistent appointment-viewing experience for audiences, while offering advertisers and partners an immersive platform that combines star power, authenticity, and high emotional engagement.

This show marks yet another strategic step in Zee TV’s mission to redefine daily non-fiction and bring stories that resonate deeply with the evolving Indian viewer.

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