Star Plus Drops Powerful #NotJustMoms Campaign with Kyunki Saas Bhi Kabhi Bahu Thi!

In the realm of television, Star Plus has played a significant role in presenting ideas that combine cultural relevance with mass entertainment. One such iconic show that has had a paramount impact is Kyunki Saas Bhi Kabhi Bahu Thi, which has returned after a long time, once again proving its relevance by continuing its legacy of addressing contemporary social issues while creatively inspiring change.

Kyunki Saas Bhi Kabhi Bahu Thi Highlights #NotJustMoms Message

The new promo of Kyunki Saas Bhi Kabhi Bahu Thi brings forward the thought-provoking campaign #NotJustMoms, highlighting that parenting is not the sole responsibility of mothers but a shared responsibility of both parents.

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Kyunki Saas Bhi Kabhi Bahu Thi Redefines Parenthood Roles

The promo sparks conversations that resonate with the evolving face of Indian households. In today’s generation, where parental duties are shared equally in almost all aspects of life, why should childcare be considered solely the mother’s responsibility? The promo spotlights everyday moments where mothers are unfairly burdened with expectations of teaching values and discipline and concludes with a clear message: parenting is a shared responsibility.

Read also: KSBKBT Cast: Full Star Cast of Kyunki Saas Bhi Kabhi Bahu Thi With Smriti Irani

Smriti Irani Supports #NotJustMoms Campaign at FICCI

At the recently held FICCI event, Smriti Irani and Ekta Kapoor presented the powerful #NotJustMoms promo, sparking an emotional and thought-provoking dialogue around shared parenting. Smriti Irani shared, “We from the Kyunki team support this idea that bringing up children is not the responsibility only of mothers. Mothers are shamed for the failure of the child but never celebrated for the achievement and glory the child brings. So, if there is any talk about equity in parenting, this is that campaign  that it’s not just the mom to blame, it’s not just her responsibility.”

With Smriti Irani reprising her role as Tulsi from one of India’s most-watched and loved shows,Kyunki Saas Bhi Kabhi Bahu Thi, the thought underscores the show’s cultural impact while reinforcing the importance of equal parenting.

Read also: Smriti Irani Fees: Becomes TV’s Highest Paid Actress for Kyunki Saas Bhi Kabhi Bahu Thi 2

Speaking about the same, a Star Plus spokesperson said, “At Star Plus, we believe stories have the power to drive change. With #NotJustMoms, we want to challenge the long-standing stereotype that only mothers shoulder the responsibility of raising children. By bringing back Tulsi in a new light, this brand film is designed to ignite dialogue and inspire families across India to embrace shared parenting.”

#NotJustMoms truly reflects Star Plus’ vision of bringing change in society while delivering utmost entertainment value to its viewers. This season of Kyunki Saas Bhi Kabhi Bahu Thi is more than just a continuation of a legacy  it is a heartfelt tribute to the values, emotions, and timeless storytelling that made it an enduring part of India’s cultural fabric.

Also read:Smriti Irani Opens Up on Kyunki Saas Bhi Kabhi Bahu Thi 2 Timing Difference

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